London Fashion Review, October 2005. by Danielle Epstein
Interior Design: Ambient Lounge online has opened up bean bags to a wider, more sophisticated audience
The new online retailer www.ambientlounge.co.uk has revolutionised the bean bag market in the UK and Europe by introducing new shapes that are not only quantum improvements in comfort and function, but reflective of the modern style, colours and tastes of home wares today. Rather than being an embarrassing luxury shoved into the cupboard when guests come around, Ambient Lounge bean bags are now a centerpiece of style & quality in many people’s living rooms. With the outstanding new designer range developed by their interior design team, this is set to accelerate exponentially into 2006 and beyond, both in the UK and ‘style driven’ European markets such as France, Germany, Italy, Spain and Sweden ...
Importantly, these items have been developed around affordable price points not too far removed from those ‘old school’ bean bags of yesteryear. To put it simply; bean bags have been around in their traditional ‘teardrop’ form since the late 60’s, with little innovation and imagination. Even though they have been widely recognized as the most comfortable & cost effective form of furniture – many people did not wish to purchase beanbags because of the ugly aesthetics or poor quality of the products offered at retail. Ambient Lounge bean bags are now the sophisticated alternative for youth and adults alike - and look the part anywhere from a student dorm to a living room in a high-flying inner city Penthouse. They compliment and personify the new era of Apartment living. Ambient Lounge bean bags have opened the market to a vastly wider audience previously starved of anything ‘cool’ or stylish. They truly represent Urban Lounge Wear and a new level of affordable, comfortable, flexible furniture.
You can check out this season’s designer bean bag range here: www.ambientlounge.co.uk




