Ambient Lounge bean bags Compliment Danish Interior Design Tastes
There is no city in the World buzzing with creativity and design like Copenhagen in Denmark. Voted the World’s most livable City in 2008, this place is ‘happening’ right now and is especially world renowned as a leading design culture for furniture and architecture. Clean lines, superb function and refreshing contemporary beauty make Danish furniture desired around the world and it’s residents are extremely proud of the appearance of their home interiors. The social appetite for home entertaining drives the local furniture market and Danish people tend to not clutter their homes, but rather purchase carefully selected, quality pieces to suit their function and lifestyle.
All this prompted local furniture distributor Lasse Jensen to identify Ambient Lounge® bean bag furniture as the perfect match for Danish tastes. Now the co-director of Ambient Lounge Scandinavia, Jensen has launched the products into distinguished retail stores and has received a great reaction from the industry and Danish public alike. “When we researched new brands to bring to the Scandanavian market in 2009, Ambient Lounge® was a standout. The products look and feel like Scandinavian-inspired furniture and the high quality fabrics are fantastic value for money. They are not big bean bag cushions like many companies offer; they have shape, form and boutique style and people really love them. We have them sitting proudly next to €5000 Euro sofas and they hold their own”.
Beginning with the Danish market, Ambient Lounge Scandinavia launched Denmark in January 2009, followed by Sweden, Finland and Norway in April 2009.
Retailers from any Scandinavian country can contact Lasse on lj@ambientlounge.dk and Danish customers can view the range on the new www.ambientlounge.dk website.
