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28 June 2006

Time Magazine Recognises Bean bags as Designer Furniture


Time Magazine
The following article appeared in the UK and Asian versions of Time Magazine - perhaps the most famous and credible of all world publications. The mere fact that designer beanbags are newsworthy is a tribute to the evolution of bean bags and the pioneering designs of Ambient Lounge. The popularity of tv's Pop Idol and Big Brother have increased the profile and chic of bean bags worldwide.

ARTICLE EXTRACT:

Bags of Style
The bean bag chair makes a come-back
By Tala Skari

AMBIENT LOUNGE Ditching the "dodgy, shapeless" look, this British company combines old-style comfort with sleek new contours. Curved backs and reclining loungers ("sofas that just happen to have beans in them") — plus 283 L of polystyrene microbeads — make for a blissful way to enjoy a chilled latte or a DVD thriller.

Read the Full Article Online @ Time.com